Corporate Identity Study
Corporate Identity Study is the process of clearly determining the identity, values, mission and vision of a company or brand and bringing these values together with visual and verbal communication tools. This work aims to convey a strong message to customers and target audience by enabling the company to create a unique and recognisable identity.
Elements of Corporate Identity Work:
Logo Design: The logo, which is the symbol of the company, is one of the cornerstones of corporate identity work. The logo is a graphical symbol representing the brand and forms the basis of the company's visual identity.
Colour and Typography: Corporate identity includes a specific colour palette and typography style. The colours and typography reflect the personality of the company and increase recognisability by identifying with the brand.
Corporate Communications: The language, tone and style used by the company is also part of the corporate identity work. It is determined whether a frugal and sincere language will be used or a formal and serious style will be preferred.
Website and Materials: Corporate identity work is applied consistently in all communication tools from website design to brochures, business cards and other materials.
Importance of Corporate Identity Work:
- Corporate identity increases the brand's perception of reliability and professionalism.
- It increases the brand's recognisability and awareness.
- It enables the brand to communicate more effectively with its target audience.
- It provides competitive advantage and differentiates the brand from others.
- Increases customer loyalty by creating brand loyalty.
Corporate identity work forms an important basis for the long-term success of the brand and contributes to the company's future orientation with firm steps by uniting under a strong identity. Therefore, corporate identity work is a process that needs to be meticulously planned together with a professional design and marketing experts.